During the current day and age, our lives are filled with consumption, and we take lots from our planet, as humans, to supply our needs. Within this relentless cycle of consumption, it’s not difficult to find ourselves taking too much from the Earth, and it’s important that we treat the planet with respect, caring for it and ensuring that it stays in the perfect condition for our lives, as well as those of generations to come.
Reaching that balance comes with a term known as sustainability, which is all about being thoughtful and careful with our actions and evaluating the consequences and potential damage any of them could pose to the planet. Sustainability is a term you’ve most likely heard of, be it through the media, personal research or other means, and it’s something we should all play our part to support and strive to achieve, in order to maintain the planet and keep in inhabitable for humans in decades to come.
One of the most controversial and most commonly talked about topics when it comes to sustainability is ‘sustainable fashion’ and it’s another term you may have heard being thrown around in the media, or even by clothing companies themselves, but what does it actually mean? Clearly, it must have something to do with the planet, and giving back as well as taking from it, but what does it really mean, and how can we achieve it?
The truth is, there are so many different ways we can support the sustainable fashion movement, even just by remaining as consumers, and it only takes a little research and knowledge to do so. Surely, it’s worth taking a small amount of time to find out about this and alter your decisions when it comes to purchasing your clothes if it can help to heal the planet. You probably know all about climate change, or at least a little bit, and that’s a huge threat to the human population, and one we need to act upon. By supporting sustainable fashion, you can help to reduce the effects and severity of climate change.
One of the main concepts of sustainable fashion is the idea of giving back to the Earth, and taking less from it in the first place, and there are many ways we can do this. The fast fashion culture, whilst it’s widely celebrated within the mainstream media, is toxic in so many ways, and it’s essentially the exact opposite of sustainable fashion. One of the things manufacturers can do to support the movement is use more conscious manufacturing processes, such as those which emit fewer toxic gases and fumes, and use recycled materials, ones which can be easily recycled. Not to mention, choosing clothes of higher quality (and perhaps a slightly higher price point) will last longer, therefore generating much less waste, which will save both your wallet and the planet at the same time.
To support the sustainable fashion movement, it’s easy: you just need to take a look at the products you’re interested in buying and try to find out a little about the manufacturing processes, and purchase those which are made from higher quality, eco-friendly materials. And, equally as importantly, resist the urge to throw your clothes out after a short period of time, and don’t fall into the trap of buying so many clothes you never even wear half of them. Instead, invest in pieces which will last you for a long time, and consider selling or donating the pieces to charity when you no longer like them, or they no longer fit you, so they can be reused.
If you’re interested in some popular fashion brands which support the movement, be sure to check out Levi’s, Boden, Pact, Patagonia, and Stella McCartney, to name a few. ASOS also have an impressive collection of environmentally conscious pieces, such as their organic jeans which use much less water to manufacture than the average pair, and many department stores now also have a section for clothing which is sustainable!
If you’re looking to find out more about sustainable fashion, and whether your favourite brands are ethical and sustainable, Good On You is a fabulous website created specifically for this, and they have an incredible guide to all things sustainable fashion.